Yellow Arrow(TM)

I feel in a Victor Meldrew mood this morning, so I’m not feeling particularly receptive towards the Yellow Arrow(TM) global art project. I suppose, given the colour, you might say that I’m feeling somewhat jaundiced about it… To me, it’s as irritating as the meme for reversed baseball caps.

The basic idea is that if you see something of interest, or something that is meaningful to you, you mark it with a sticker in the shape of a yellow arrow. The sticker has a unique code on it, and using the code, you send an SMS to a central number (in the US) with your message and the code. Then, anyone else who sees the arrow can send an SMS, using the unique code, to retrieve your message from the central number.

Call me a cynic if you like, but who’s making the money out of all these SMSes?