One Born Every Minute

Pseudoscience seems to have found an inexhaustible spring when it comes to new ways of selling water to suckers. The latest is apparently Hydra Beverages Inc. with its Concentrated High-Energy H2O – "just add two capfuls to a gallon of clean drinking water to make one gallon of super-hydrating Hydra Hi-Energy H2O".

 

The Hydra website is a hoot. From it we learn that "most Americans are chronically dehydrated". This is obviously a new definition of the phrase "chronically dehydrated" that I am unfamiliar with. "Widespread deforestation and pollution has robbed water of its natural energy". "Hydra utilizes a proprietary technology that duplicates the natural imprinting of energetic properties onto water as it flows through a perfect alpine forest water cycle". Clearly, there are people out there who believe this rubbish; as I say, there’s one born every minute. As a healthy antidote to all this claptrap, I can recommend a visit to H2OdotCon – a website devoted to exposing water-related pseudoscience fantasy and quackery.