Branding

As Zune, Microsoft’s answer to Apple’s iPod, prepares to be launched, there’s a good overview on the likely impact on the digital music market in today’s Guardian.

 

Also in the article is a reference to a parody video that purports to show what happens when Microsoft’s designers stamp their branding on the iPod packaging. I’d seen the video before, and it’s worth seeing, because it is so very true. But what I hadn’t appreciated until now is that apparently it had been produced within Microsoft itself. An organisation that can laugh at itself can’t be all bad.