Camp Coffee

I grew up with foodstuffs such as Robertson’s Jams (with their golliwog labels) and Camp Coffee. And I never gave a thought to the semiotics. Nowadays, of course, we must agonise over the possible offence that we may be guilty of giving. Sepia Mutiny has a wonderful post about the evolution of the Camp Coffee label, an evolution that has been driven by political correctness. And what I really liked about the story was the totally from the left field bit about the Major General Sir Hector MacDonald. We are everywhere and everywhen…