Only As Old As You Feel

Andy Sennitt has a nice article about the fact that media advertisers in The Netherlands seem to think that life ends at 50. I don’t think that it’s just here in the Netherlands; advertisers (it’s those damned marketing people again!) seem to spend a disproportionate amount of their budget chasing the yoof market. While shallow youth may be more easily swayed, they probably don’t have the disposable income that us oldies have…