London is having one of these fashionable "Lights Out" events next week. Lights Out London:
aims to prove that we can all make a difference to the future of our planet. On Thursday June 21 – Midsummer’s Night – we are inviting the whole of London to turn off all lights and non-essential appliances between 9 and 10pm.
Well, OK… And then what? Well, for instance, the web site suggests:
Look upwards – the more lights go out he better view we’ll all get of the stars.Spot the bats – it will be dusk during the event, exactly when the bats come out to play!
And that’s the point when you realise that it’s not just London that will have its lights out – there clearly haven’t been any lights switched on in the brains of the event organisers either. As Diamond Geezer witheringly points out:
the hyped-up PR gibbons have forgotten one very important fact about next Thursday – the longest day of the year. It won’t actually be dark at 9pm. Brilliant.
Go and read the rest of his rant, it’s good. As he says:
Is it just me, or are there more stupid people than usual working for London-based PR projects at the moment?
No, DG, it isn’t just you…
Geoff Coupe's Blog 
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