I really wish they wouldn’t do it. Microsoft, I mean. It’s almost as though they encourage the "evil empire" persona – the company that you love to hate. They’re at it again. They’re showing off the technology that enables dynamic advertising within computer games.
"The idea is to have advertisements appear and fit in naturally to the games just as they would in real life," said Jay Sampson, vice president of North American and Asia Pacific sales for Massive, Microsoft’s in-game advertising marketplace.
Er, listen Jay, I detest the pollution of advertising, and the thought that you are gleefully bringing it to new frontiers makes me want to vomit.
Geoff Coupe's Blog 
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