Old Wine in New Bottles

Never underestimate the capacity for the human animal to fool itself – or for Marketing to take full advantage of that fact. Mind Hacks reports on a study that shows that people prefer the taste of the same wine when it is higher-priced. The same wine, but a different price tag, is enough to change the experience. The taste is obviously the same, but it’s the interpretation placed on those taste sensations by a different part of the brain that swings it.