Sometimes, I think that we just don’t see the power of the hidden persuaders. Here, for example, is a brilliant advert for John Lewis (a UK department store). It’s a great example of its type – pushing all sorts of emotional buttons – all designed to make us buy more stuff. Nobody is immune – even those who push our buttons to make us buy religious stuff. When push comes to shove, just stop and think about what you are doing…
A Warm Cuddly Feeling of Niceness
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2 responses to “A Warm Cuddly Feeling of Niceness”
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I must admit, it gave me goosebumps.
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As I say, it knows how to push those buttons. I still remember years ago seeing a similar sort of ‘aging’ advert that was very dark and which pushed all the fear emotions quite brilliantly. It was of a young couple who started out with a good life and a nice house, but over the years slipped down the financial and housing ladders and ended up as an elderly couple in a tent in a park on a dark and stormy night. It was an ad from a Dutch insurance company. That gave me goosebumps as well, but not in a good way.
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