“Treating People Like Pigeons Really Does Work”

Adam Curtis has another fascinating blog entry. This time he takes as his cue the Behavioural Insights Unit recently set up by David Cameron to advise the UK Government. Curtis argues that this unit is built on the Operant Conditioning ideas of B. F. Skinner.

It makes for fascinating, and somewhat unsettling, reading. Do check out the videoclips that Curtis includes, particularly the one of the two market researchers and the final comment from Lewis Mumford.