Role Reversal?

This is an interesting piece of semiotics/eye-candy from Armani. The advert showing Cristiano Ronaldo supposedly looking for his T-shirt in a hotel room, with the maid trying not to look.

While it clearly tries to do a bit of nudge-nudge, wink-wink, bit of role reversal (the maid eyeing the man, instead of the other way around), what I took away from it was the absolute laying down of who has the power here; i.e. the man. He does not acknowledge even the presence of the servant. So, close, but no cigar. As it were…

(hat tip: Mark Simpson)